on the move: image-text-print-screen
18 Jan 2015

Professor Jay Bolter, author of the iconic book Remediation: Understanding New Media (2000) discusses the use of different media in contemporary art and the influence it has on artist books with several artists from the exhibition On the Move.

Teijin Auditorium, Stedelijk Museum
3:30 - 5:30 pm
Entrance fee to the Stedelijk Museum + € 2.50 supplement

Necessary. Send an e-mail to, stating your full name, e-mail address, telephone number, and the date of the program you want to attend.

How have the traditional methods of telling stories been transformed by recent developments in our media culture? What are transmedia story forms, and what do these combinations of textual and visual communication look like, both in analog and digital form? With these questions as his starting point, Professor Jay Bolter (Georgia Institute of Technology) analyzes a number of new works in the exhibition On The Move: Storytelling in Contemporary Photography and Graphic Design. The program includes discussions with artists Marc Roig Blesa & Rogier Delfos, Olivier van Breugel & Simone Mudde and Thomas Kuijpers. 

In photography, documentary reports and books are the best-known traditional ways of telling a story. But nowadays more and more artists are exploring new ways of finding a form for their stories, partly stimulated by technological developments such as apps, audiovisual presentations, and websites. This trend can also be seen in graphic design.

The role of the designer goes much further than “placing one image after another” in a photographic book. On the Move follows these developments in the visual arts and reveals the great diversity of ways in which artists and photographers work in a dialogue with graphic designers. Bolter selected three works from the exhibition that were created recently, making his lecture even more relevant. The series of photographs Between Screens (2014) by Olivier van Breugel & Simone Mudde presents a very common phenomenon: in the gallery of masterpieces in the Rijksmuseum people crowd together to see The Night Watch, but instead of looking at the work directly they only look through the lens of their smartphone, camera, or tablet. Van Breugel & Mudde in turn looked at these viewers through their own lens, and made striking close-up images of disembodied hands with devices showing The Night Watch on a small screen. In the installation #IDIDNTJOIN (2013) Thomas Kuijpers adds anonymous photographs to the Twitter protest against the Syrian civil war. Under the hashtag #IDIDNTJOIN American soldiers anonymously protested against the NATO intervention in Syria with handwritten messages. These attacks on Assad’s government supported the Syrian rebels, who, although fighting Assad’s dictatorship, are assisted by the Al Qaida terrorist network. The third work discussed by Bolter is Werker Magazine: Werker 7 – The Language of Revolution Index (2012 – 2013) by Marc Roig Blesa & Rogier Delfos. This typographic installation shows pages from the newspaper Werker 7, in which all the photographs have been replaced by texts describing them.


Jay Bolter is professor of New Media at the Georgia Institute of Technology in Georgia (Atlanta, US), were he conducts research both into the history of media culture and the current developments in it. He recently visited the exhibition On The Move and together with the Stedelijk Museum curators he selected a number of works for his lecture. Bolter is well known for various leading publications in the field of media technology and visual culture, including Turing's Man: Western Culture in the Computer Age (1984); Writing Space: The Computer, Hypertext, and the History of Writing (1991; second edition 2001); Remediation (1999), with Richard Grusin; and Windows and Mirrors (2003), with Diane Gromala. In addition, he regularly contributes to different scholarly journals with articles such as: "Cultural expression in augmented and mixed reality" in Convergence (2014); “The aesthetics of flow and the aesthetics of catharsis” in Technology and Desire: The Transgressive Art of Moving Images (2014); and "Media Studies, Mobile Augmented Reality, and Interaction Design" in Interactions (2013). In addition to his research, Bolter lectures on Digital Media and Computational Media at the Georgia Institute of Technology and is working on international projects in the field of new media such as Augmented and Mixed Reality.