ARTtube is the online video channel for art and design by museums in the Netherlands and Belgium.
The Stedelijk Museum Amsterdam, M HKA in Antwerp, Gemeentemuseum The Hague, De Pont in Tilburg and Museum Boijmans Van Beuningen in Rotterdam and more musseums will now be publishing videos on ARTtube about art and design. The videos, which are all in high quality, will generally be produced by the museums themselves, based on their own expertise.
ARTtube includes exceptional interviews with reputable artists and designers, plus fascinating portraits of inspirational makers. The museums offer a peep behind the scenes - for example, setting up an exhibition or restoring works of art - and also give the word to curators and restorers. Fiction and experimentation are also included, for example in the Boijmans TV series and in a number of unusual animation and remix films.
All the museums will develop ARTtube further in the coming years. The ambition is to attract half a million visitors per year by 2014. The museums are going to approach this public in a variety of ways: via website, social media, digital television and screens in the public space.