Mini story — 23 Nov 2018
Rozendaal sees no advantage to engaging with a website in a gallery over a smartphone screen, considering both to be equally authentic experiences. By providing more points of access to his art, he effectively broadens its reach, and challenges expectations of what an art audience can and should look like. Rozendaal’s interest in the internet arises in part from its relative newness as a space for creating, presenting, and distributing art. Because posting content online does not require the approval of cultural gatekeepers, the internet allows artists to more freely and immediately share experimental work.
About the artist
Rafaël Rozendaal studied at the Maastricht Academy of Fine Arts. His artistic practice consists of installations, lenticulars, writing, lectures, and websites, which attract over thirty million visits per year. His work has been shown at venues including the Whitney Museum, New York; EYE Film Institute, Amsterdam; Kunsthal Rotterdam; FOAM Museum, Amsterdam; Hammer Museum, Los Angeles; Centre Pompidou, Paris; Kunstverein Frankfurt; Seoul Art Square; the Venice Biennale, and the Valencia Biennale. He also created BYOB (Bring Your Own Beamer), an open-source, do-it-yourself curatorial format for media art that has been produced at institutions including the Museum of Contemporary Art, Los Angeles; the Venice Biennale; and the Kunsthalle Athena in Athens.