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Otto Baumberger designed over 200 posters, in a wide variety of different styles. Burger-Kehl & Co, a clothing store in Zürich, asked him to design this poster in 1923. It presents the inside of the collar and part of a man’s jacket with photographic precision. The herring-bone design and the label are shown very realistically and in great detail. The depiction is strikingly asymmetrical. Typography and image form a unity. This work is an example of a Sachplakat, or ‘object poster’, an advertisement featuring one single object. New developments at the Wolfensberger printing press, brought about in part by Baumberger himself, greatly improved the printing process, making it possible to create images that were much sharper. Reproductions of the original design became increasingly accurate.
c/o Pictoright Amsterdam/Stedelijk Museum Amsterdam

Makers

Collection

Graphic Design

Production date

1923

Library

Click here to view 6 related documents

Dimensions

128 x 90.4cm.

Material

poster, lithography

Object number

C_Z-10.001