Exhibition — Aug 25 until Dec 31, 2016

The Stedelijk Museum presents Dream Out Loud, a group exhibition that explores one of today’s most relevant topics: social design. The 26 designers featured in the show dream aloud about a better world, and try to figure out ways to solve today’s complex societal issues. Venturing beyond aesthetic design, these designers show us ideas and technologies that can change the world. The presentation includes work by Pieke Bergmans, Studio Drift, Formafantasma, Bart Hess, Hella Jongerius, Metahaven, Studio Roosegaarde, Boyan Slat and others.

The 26 designers reveal playful and inventive solutions to some of the problems we’re facing today. Do you dream of being less dependent on meat? Then why not devise your own meat substitute. Do you fantasise about a clean universe? Then seek out non-oil based materials, or devise a smog free zone where you breathe fresh air. Is plastic debris poisoning our seas? Well, why not build a giant vacuum cleaner! These designers show upcycling in action, transforming surplus collections into hip fashion, crafting jewellery from old safety helmets or melting down discarded CDs to print a chair.

While ‘social design’ may not always produce immediately viable applications, it opens up new ways of thinking, or brings the achievable closer through the power of imagination. 

Dream Out Loud ties in with the Stedelijk’s ambition to highlight young artists and designers at an early stage of their career. It is also the latest in a series of bi-annual exhibitions that focus on the latest innovations in a particular art discipline. For each edition, the Stedelijk issues an open call to artists and designers, inviting them to submit their work. This year, the jury selected 26 participants from a total of 400 candidates who submitted 750 proposals on the theme of social design. Beatrix Ruf, director of the Stedelijk Museum, will announce which pieces have been purchased for the permanent collection later this autumn.

All selected works (PDF).

Participants in Dream Out Loud:

  • Agatha Haines
  • Bart Hess
  • Benedikt Fischer
  • Boyan Slat
  • Claire Verkoyen
  • Dirk van der Kooij
  • Elisa van Joolen
  • Fairphone (Bas van Abel)
  • Floor Nijdeken
  • Formafantasma (Andrea Trimarchi en Simone Farresin)
  • Helmut Smits
  • Hella Jongerius / KLM
  • Jesse Howard
  • Marjan van Aubel
  • Marleen Kaptein / NLR / LABEL / BREED
  • Metahaven (Vinca Kruk en Daniel van der Velden)
  • Next Nature Network (Koert van Mensvoort en Hendrik-Jan Grievink)
  • Olivier van Herpt
  • Patrick Kruithof
  • Pavèl van Houten
  • Pieke Bergmans
  • Pieter Stoutjesdijk
  • Studio Drift (Lonneke Gordijn en Ralph Nauta)
  • Studio Roosegaarde (Daan Roosegaarde)
  • Studio Stallinga (Henk Stallinga) 
  • We Make Carpets (Marcia Nolte, Stijn van der Vleuten en Bob Waardenburg)

The jury comprised of: 

Bas van Beek (designer and lecturer)
Corinna Gardner (curator of contemporary product design, Victoria & Albert Museum, London)
Caroline Prisse (artist, curator and director of Van Tetterode Glass Studio)
Chris Reinewald (design journalist and former editor-in-chief of Items and Museumvisie)
Lennart Booij (curator of applied arts, Stedelijk Museum Amsterdam, jury chairman and curator of the exhibition).

Proposals for Municipal Art Acquisitions is organized bi-annually with the financial support of the Municipality of Amsterdam. *


The exhibition is accompanied by an online platform that offers behind-the-scenes glimpses of the designers’ studios, and features essays on the topical themes that are highlighted in the exhibition. A rich source of information about the designers and their work. You can find it at: dreamoutloud.stedelijk.nl  


DEBATE 27 Aug 2016
Critical debate: Dream Out Loud – Choices
Language: Dutch
Location: Teijin Auditorium

FRIDAY NIGHT 16 Sep, 23 Sep, 30 Sep 2016
Live Stream Gallery Talk: curator Lennart Booij talks with Dream Out Loud designers
Language: Dutch
Location: Facebook Livestream

LECTURE 9 Dec 2016
Dream Out Loud: Future Thinking in Design
Language: English
Location: Teijin Auditorium

FRIDAY NIGHT, 16 Dec 2016
Talk Show - Dream Out Loud and Make It WorkLanguage: Dutch
Locations: Audi Gallery 0.1