News — 4 Sep 2019

‘Coded Nature - Studio Drift', 2018, with the poetic installation of dancing lights, 'Shylight'. Stedelijk Museum Amsterdam / Photo: Maarten Nauw
‘Coded Nature - Studio Drift', 2018, with the poetic installation of dancing lights, 'Shylight'. Stedelijk Museum Amsterdam / Photo: Maarten Nauw

The Stedelijk Museum has been nominated for the exhibition award Museumtijdschrift Tentoonstellingsprijs 2019 for Studio Drift’s extraordinary solo presentation. The exhibit proved a huge hit with visitors last year and was the artist duo’s first museum solo. People have until 30 September to cast their vote and get a chance to win a cultural trip for two.

A survey carried out by our research partner Motivaction reveals that visitors gave the show an exceptionally high score of 8.8. Attracting over 263,000 visitors, the exhibition was one of the most popular, best-attended shows since the Stedelijk reopened in 2012. In fact, the show’s final week was the museum’s busiest week since the reopening.

'Coded Nature - Studio Drift', 2018, with 'Drifter'. Stedelijk Museum Amsterdam / Photo: Maarten Nauw
'Coded Nature - Studio Drift', 2018, with 'Drifter'. Stedelijk Museum Amsterdam / Photo: Maarten Nauw

The exhibition Coded Nature featured early designs by the successful Dutch duo Studio Drift alongside work previously unseen in Europe. Studio Drift also created the largest-ever installation of Fragile Future, a light installation created from real dandelion fluff, especially for the presentation at the Stedelijk. Another exhibition highlight was the extraordinary Drifter, an interactive floating cube measuring four by two by two meters.

Both visitors and the press were impressed by the duo’s exhibition. The Stedelijk Museum had never seen an exhibition inspire so many people to share their experiences on social media. Tagging their photos with hashtag #codednature, awe-struck visitors uploaded a deluge of posts expressing their admiration of the installations. Dutch newspaper De Telegraaf said: “Children go quiet and adults forget who they are. That’s the impact of Studio Drift’s work.”

People can vote for the Stedelijk Museum until 30 September. Ten people will be nominated for the prize, and the winner will be announced on 18 October. In addition to the title, the winner will receive, for the first time, a cash prize of 10,000 euros. The voters also have the chance to win a cultural trip for two to Madrid, Rome or Florence.

Note for editors:
Members of the public have until 30 September to cast their vote online at www.tentoonstellingsprijs.nl.

The exhibition Coded Nature was held from 25 April to 26 August 2018.